Waiakea Hawaiian volcanic water will commence the use of a fully degradable bottle in the next year in a move that will see the brand significantly reduce the lifespan of their bottles by 98%. In addition to its degradable capability, the bottle is also fully recyclable. This achievement has been facilitated by the use of Timeplast, a unique patented additive that is extensively used in the nano-degradation of plastic.
According to the company’s CEO, the creation of these unique bottles required scientists to take a different approach to packaging. Instead of focusing on making plastic stronger and better, the company’s scientists concentrated their efforts on making it weaker and simpler on a molecular level, hence making it easier to break down chemically. To hasten the degradation process, Waiakea adds chemicals that accelerate nature’s degradation process during the manufacturing stage.
According to the company’s CEO, disintegrating 98% of plastic material without losing its commercial quality plastic properties was especially problematic. Obtaining a patent on the degradation of plastic was also a significant challenge.
The cost of the RPET material used by the company was also a problem since it cost three times the price of regular RPET. However, this issue has been nullified by the cost efficiency of the Times last additive, which the CEO terms as ‘negligible’ due to how it is added at the start of the manufacturing process. One pound of the additive can be used in 1000 pounds of plastic.
Founded in 2012, Waiakea Water was the first ever Hawaiian volcanic water and triple bottom line premium. The main goal of the organization was to transform the whole CPG industry by straying away from single profit model to a triple bottom line that has the best interests of the people and the environment at heart.
Since its founding, the company has been widely recognized for its aptitude for innovation. Indeed, it was the most awarded beverage company in North America in 2015. Waiakea will be the first organization ever to use degradable bottles that were already RPET (made from recycled bottles).
Waiakea also prides itself on the fact that it is the first American premium water and beverage to be certified as CarbonNeutral. That widely attributable to its various eco-initiatives, which include the use of RPET packaging, reforestation initiatives, and sustainable sourcing.